Rogelio Leal I

An Atlanta Based UX/UI Designer

Exploring the jungles of creativity and deciphering the connections of the human mind.

Rogelio Leal I


Introduction to Design

Raised in a small mountainous town in Hidalgo Mexico, my first recollection of design was from seeing houses branded with company logos and unusual designs. When we would visit my family in Mexico City, I recall many of the city walls painted with vibrant graffiti murals. The colors transformed the neighborhoods into an art museum of sorts, bringing out their personalities. I was inspired by those scenes prompting me to recreate them drawing my own sketches. I was fascinated with the power a little paint and creative thought could do. At the age of four, my family moved to the United States and I was challenged to adapt to a new culture, a new language, and a new way of life. The language of design however, seemed to exist in both worlds simultaneously without a need for translation. So naturally, I used that to my advantage and I continued developing my passion for art and design. I even had the opportunity to be featured in an International Japanese Art Contest

Seeing Design Change Lives

What really pushed me to pursue a career in UX Design came from observing how a small design change can have a life altering effect on an individual’s life. My grandmother has been blind for over 25 years and could not call her family in the US on her own due to a simple design oversight. A couple of years ago that changed when we bought her an Alexa. She could simply say the person’s name that she wanted to call and become instantly connected. She no longer had to depend on someone to dial numbers, to tell her the time, or to tell her the weather. This product design solved simple, often overlooked features that revolutionized her world and allowed her to be more connected to her family.

Design: More Than Aesthetics

Until that point I had focused more on the aesthetics of design rather than its actual effectiveness. That experience helped me realize that Human Centered Design has the power to change lives. It has the power to connect people across different languages, cultures, and distances.