A comprehensive review of the Atrium brands Pureforyou (D2C) & PEPro (B2B), evaluating their current states with competitive analysis, heuristic analysis, and a content audit. The results would help inform the redesign for both sites.

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UX audit for Bluemercury aimed to assess the storefront's customer experience and guide future feature enhancements based on optimal UX/UI. The audit included a Heuristics Audit, Competitive Analysis, User Proto-Personas, Customer Journey Maps.

A visual redesign and user experience improvements implemented for Aramark Refreshments e-commerce & lead gen site. The project focused on enhancing the overall look and feel of the site while prioritizing user-centric enhancements to elevate the account and purchasing experience for customers.

A visual and user journey redesign for a popular property management application. The revamp aimed to provide users with a significantly smoother experience, resulting in improved customer engagement. By emphasizing essential information through typography and color, while streamlining the options available, the redesign sought to elevate the user experience and foster a more positive customer relationship.